Best crypto marketing agencies in US

1. What is a cryptocurrency?

Cryptocurrency (or cryptocurrency) is a form of digital money that allows people to transfer value in a digital environment.

You may be wondering how such a system is different from PayPal or the digital banking app installed on your phone. On the surface, they seem to cater for the same use cases - paying friends, shopping on your favorite website - but on the inside, they couldn't be more different.

1.1. What are non-fungible tokens?

Non-fungible tokens are digital assets and tangible items that can be digitized. NFTs come in many forms, but the most common ones today are image files, trading cards, video clips, art collections, domain names, and game add-ons. The value of crypto art is constantly growing due to their scarcity. Developers program the NFT platform in such a way that only a few NFT assets are available at a time.

Non-fungible tokens have certain characteristics. NFTs:

Identifiable - Smart contracts record identifying information in the NFT. The integrated token metadata shows the relevant information visible and stored on the blockchain. Smart contracts include data such as proof of ownership, transferability (if applicable), links to other digital assets, royalties and license fees.

Unique - Certain attributes associate NFTs with certificates of authenticity. Thus, they cannot be replaced or replaced. Unlike bitcoins, which can be exchanged, NFTs are unique both literally and figuratively.

Indivisible - You can't split an NFT, just like you can't split a movie ticket between two people. The value of an NFT asset is fully correlated. If you divide it into parts, it becomes useless and irreparable.

1.2. What makes NFTs different from cryptocurrencies?

Both NFTs and cryptocurrencies use blockchain technology and follow similar standards. So they usually draw the same players. NFT trading often entails the use of cryptographic forms of money.

The name emphasizes the fundamental difference between them. Cryptocurrency is fungible and has the same value as other currencies. A dollar is a dollar, and in the same way, one bitcoin is equal to another. This is due to the fact that cryptocurrencies are transposable. And thanks to this feature, it is a secure way to complete transactions on the blockchain.

But NFTs are different. They stand out because their value transcends economics. Like any other valuable item, the value of crypto art is determined by those who find it valuable and worthwhile.

Let's say you're a football fan and you want to get your favorite football player's Crypto Strikers trading card. Even though they are all NFTs, Crypto Strikers FIFA World Cup 2018 trading cards are different from each other. The design and rarity of collectible cards vary. The value of the card also depends on the prominence of the player in it. But also the value you, as a customer, place on a trading card completely changes its importance. In this respect, the “value” of a football player determines the value of crypto art.

1.3. How can creators make money with NFTs?

NFTs have provided new opportunities for people to access various forms of crypto art. Artists and creators create NFTs using digital elements that include but are not limited to:

- Works of art as paintings
- Collectibles such as memorabilia
- Fashion items like designer sneakers
- Reels similar to sporting events
- Game add-ons such as skins and virtual avatars
- Entertainment elements like music, GIFs and even tweets.

If you are a creator, you can profit from NFTs in a variety of ways, including:

Creating your art - You can sell your work as NFTs, which can greatly increase its monetary value. If you have collectibles, you can also turn them into NFT assets.

Trading non-fungible tokens - You can buy and sell NFTs for profit. As with live trading, this requires you to carefully consider choosing NFTs that have the potential to generate substantial profits.

Use of NFT-based in-game items - Gamers spend a fortune on in-game accessories like skins and loot boxes. In-game NFTs are significantly more innovative, complex, and interactive than digital trading cards. If you create cool avatars and skins, you can sell them to gamers.

Investing in NFT-Based Enterprises - You must be up to date with industry statistics, sales and trends. Currently, there are several promising projects demonstrating significant progress in the crypto industry. Investing in them can be profitable.

2. What is NFT Marketing?

NFT sales topped $2.5 billion in Q1 2021. Brands are selling NFT assets left and right and making significant profits from them. NFT marketing allows creators and companies to market their NFT assets effectively to attract more consumers and investors to their network.

The level of hype generated by your NFT marketing strategy determines the value of your crypto art. You can use five different types of NFT marketing for your work.

Content Marketing - Almost every major blockchain agency uses content marketing to promote NFTs. Content marketing connects the agency and the client. It outlines the complete technical process that is necessary not only for marketing but also for understanding how the agency promotes your asset as a whole. This marketing strategy is unique in that it provides both commercial and technical data about your work.

Media marketing - Due to their notable reliability, social networks are leaders in the field of network technologies that help NFT-based projects. Social media giants like Facebook, Instagram, Twitter, YouTube, and TikTok are creating huge marketplaces for NFT creators to sell their tokens and grow their brand quickly. A successful social media buzz about your crypto art usually results in impressive sales.

Influencer marketing - Influencer marketing is an innovative strategy in which social media influencers promote NFTs to their fans and followers. To ensure the success of this marketing campaign, work with an influencer who is well-known on different social networks.

Banner marketing - Companies can use banner marketing to promote on various cryptocurrency and NFT sites. The price of a banner varies depending on the scope of the domain.

Public Marketing - Community marketing turns forums like Discord and Reddit into interaction hubs for creators and potential customers. Because there is a direct line of communication, creators can respond to queries faster and more accurately. This marketing method also builds trust between the seller and bidders.

Find out about the best crypto marketing agency in our guide.